Rihanna's releases her 50 new shades of concealers 2019 Jan

Noble ICE

Rihanna’s cosmetics company Fenty Beautyhas been highly praised following the announcement that it’s going to be releasing 50 new shades of concealers on 11 January.

Fenty has made a huge impression on themakeup industry ever since its launch in September 2017, arguably revolutionising the way in which brands 

approach diverse

The brand’s first line included 40 different shades of foundation and more than 20 correcting “match stix” concealers, with the company promising that “women everywhere would be included”.

Several makeup brands promptly followed suit, including Dior and Revlon, who released diverse ranges of foundation in May and June 2018 respectively.

Now, more than a year after makeup aficionados around the world were introduced to Fenty Beauty, the brand is continuing to highlight the importance of inclusivity in cosmetics with its new comprehensive range of concealers.

The company gave consumers a first look of the concealers on social media. One of the photos displays the 50 concealers as makeup swatches on the arms of four models, all of whom have different skin tones.

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